Effective Date: 27 March 2025
Contact: enquiries@aswpestcontrol.co.uk
1. Who We Are
ASW Pest Control (“we”, “us”, or “our”) is committed to protecting your privacy. This privacy policy explains how we collect, use, and safeguard your personal data when you visit our website https://aswpestcontrol.co.uk.
2. What Personal Data We Collect
We only collect personal data that you voluntarily provide to us. This includes:
- Contact Information: Name, email address, phone number, and message content submitted via our contact or quote forms.
- Usage Data: Information about your interaction with the website (e.g. page visits, time spent) through cookies and analytics tools.
- Advertising Data: Anonymous identifiers and browsing behaviour used to measure ad effectiveness (e.g. via Google Ads).
3. How We Use Your Data
We use your personal data for the following purposes:
- To respond to your enquiries and provide pest control services.
- To improve the performance and usability of our website.
- To manage and measure the effectiveness of our advertising campaigns.
4. Legal Basis for Processing
Under the UK GDPR, the lawful bases we rely on for processing this information are:
- Consent: You have given your clear consent.
5. Cookies and Tracking Technologies
We use cookies to enhance your experience and for advertising purposes. Please see our Cookie Policy for detailed information about the cookies we use and how you can manage your preferences.
6. How We Store and Protect Your Data
We implement industry-standard security measures to protect your information, including:
- Secure server environments
- HTTPS encryption
- Restricted access to data
Form submissions may be stored securely via our website platform and email inbox.
7. How Long We Keep Your Data
We only retain your data for as long as necessary to fulfil the purposes we collected it for. For example:
- Contact form submissions: up to 12 months
- Cookie data: in line with the cookie’s defined duration (see Cookie Policy)
8. Your Data Protection Rights
You have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw consent at any time (e.g. via email)
- Register a complaint
To exercise any of these rights, please contact us at enquiries@aswpestcontrol.co.uk.
9. Third-Party Services
We use trusted third-party tools to enhance your experience:
- Google Ads / Tag Manager – for advertising and performance tracking.
- CookieYes – to manage cookie consent.
These services may collect anonymised data through cookies as outlined in our Cookie Policy.
10. Changes to This Policy
We may update this Privacy Policy occasionally. Any changes will be posted on this page with an updated “Effective Date” at the top.
Contact Us
If you have questions about this privacy policy or how your data is handled, please get in touch:
